Services
Start with the workflow. Add what it needs.
Most problems I'm asked to fix are the same problem: a process that only works when one person is in the room. Everything below starts with a free call and ends with you owning the result.
Lead offer
Workflows your AI can run
You've bought the AI subscription. It writes a decent email. It has no idea how your business actually works, so you end up doing the job yourself anyway.
I use a method called ICM, which is a plain-English way of organising your files and instructions so an AI assistant can do real work for you without being re-briefed every time.
What you get
- Your process written down as folders and files, in your words, checked by you.
- Instructions your AI assistant follows the same way every time.
- The judgement calls kept with you, and clearly marked as yours.
- A short guide so your team can keep it up to date without me.
Websites
A site you can edit without fear
The last site was built once, by someone who has since vanished, and changing a sentence feels like defusing a bomb.
What you get
- A fast, static site with no plugins to update and nothing to hack.
- Every sentence in a plain text file you can edit yourself.
- Your domain, hosting and email set up properly and documented.
- Real photography and footage where it matters, not stock.
How it starts
A free call about what the site has to do for you, and a look at what you have now.
Automation
The repeat work, off your desk
Enquiries land in three places. New clients get set up by memory. The Friday report takes an afternoon and nobody reads it.
What you get
- Forms that land in the right place and tell the right person.
- Intake that creates the folders, the record and the first reply.
- Reports that draft themselves from where the data already lives.
- Only the pieces that are worth automating. Some things should stay manual.
How it starts
A free call where you show me the last three times the thing went wrong.
Video and photography
Show the work, not a stock photo of it
You do good work and your website shows a handshake from a photo library.
What you get
- Shoots on location, edited to be used: website, social, proposals.
- Motion graphics and explainers for the things that are hard to say in text.
- Photography for the site, the team page and the case studies.
- Files delivered in every size you'll need, named so you can find them.
IT support
The things that break on a Friday
The domain renewal email went to an old address. Email stopped. Nobody knows the password to the thing.
What you get
- Domains, DNS, email and hosting tidied up and written down.
- Backups that exist and have been tested.
- A fixed monthly arrangement if you want someone to call.
- No jargon in the invoice.
Not sure which one you need?
That's normal. The call is for working it out. Bring the thing that annoys you most.